Designed by Montreal illustrator Michelle Secondi, 417 Press is funny + smart + high quality + woman-powered and all the things you want a greeting-card line to be. She's been noticed in the industry, too, which is impressive. 417 Press was a finalist in the 2016 American Greeting Card Association's "Rising Star" competition, and won the "Best New Product" award at the 2017 National Stationery Show. But it's her edgy sense of humor that makes her merchandise so hard to resist. She says what you need to say—in the most adorable way.

When you're taking notes on a "Hustle" note pad with a "Goal Digger" pencil, you feel unstoppable at work. When you've hung one of her hilarious air fresheners in your car, the traffic ain't so bad. And when you're giving your friend a card that reads, "It's Your Birthday, EVERYBODY DANCE NOW," you get everyone in the mood for fun.