Designed by Montreal illustrator Michelle Secondi, 417 Press (four-one-seven) is sassy and smart and feminine and all the things you want a greeting-card line to be. She's been noticed in the industry, too, which is tough to do. She was a finalist in the 2016 American Greeting Card Association's "Rising Star" competition, and 417 Press just won the "Best New Product" award at the National Stationery Show #NSS2017! How's that for professional chops??

Anyhoo, we just love her style. When you're taking down a grocery list on her "Hustle" note pad, you feel better about hitting the aisles, and when you're giving your friend a card that reads, "It's Your Birthday, EVERYBODY DANCE NOW," you get everyone in the mood for fun.