Independent makers may be your best bet for competing in an ever-tougher retail market, because "shopping small" applies to retail buyers, too.
Cabana Reps focuses on personality-filled lines that make people happy. Lines that aren't sold on "Shmamazon." Lines that incorporate sustainable and eco-friendly practices, and lines that are helmed by women and made in the USA (*well, one is made in Canada, but that's pretty close).
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NICE NOTES FROM STOCKISTS:
“You're the only rep that I 1) like 2) don't mind working with and 3) does their job correctly. So thank you for being awesome.”
“I just want you to know that as a rep to small producers, you do a great job with your direct-mail newsletters. You work hard for your clients! I actually look at your newsletters, not just delete. Good job!”
"Working with Cabana Reps is always a pleasure. The lines you represent are modern and exactly fit our lifestyle shop.”
“I hope someday we can meet and hang out because I think we would have a great time.”
“I trust you.”
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My goal is to find happy homes for these lines, where they can grow and evolve with the boutiques that carry them. Cabana Reps' lines are here because I would shop them even if I wasn’t repping them, and IMHO, they merchandise well together.
I think of this business as wholesale matchmaking: Cabana introduces terrific stores to terrific lines, so we can make a love connection and be terrific together.
I’ve been a proponent of independent businesses since 2005, when I was moonlighting as the editor of a fun local website, which I grew to include 7 email newsletters in 5 cities as it became my full-time job. The focus of each city’s content was to engage everyone on the list to "shop small" for apparel, gifts, books, shoes, accessories, and jewelry, and to dine local and staycation local, as well. But after 8 years of running the websites, I needed a change. And one day, just randomly, a friend asked me to rep her jewelry line, and I thought, “What the heck does that mean??” So I sat down with some local retailers to ask them two questions: 1. What makes a good rep? and 2. What makes a bad rep? (And oh yeah… did we have some looooong conversations about reps!) Cut to a big learning curve, a few successes, a few bumps in the road, and I was off to change my life.
Anyhoo. Enough about me. Get to know the merchandise! If you've made it this far, you're just an email away from falling in love with an independent line. Contact me any time at email@example.com. Cheers and xx!