Independent makers may be your best bet for competing in an ever-tougher retail market, because "shopping small" applies to retail buyers, too.
Cabana Reps focuses on personality-filled lines that make people happy. Lines with authenticity. Lines that aren't sold on "Shmamazon." Lines that incorporate sustainable and eco-friendly practices, and lines that are helmed by women and made in the USA (*well, one is made in Canada, but that's pretty close).
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WARM-FUZZY NOTES FROM STOCKISTS:
“You are one of the best reps I’ve encountered in all my years in business. Your passion & dedication is inspiring.”
“You're the only rep that I 1) like, 2) don't mind working with, and 3) does their job correctly. So thank you for being awesome.”
“Thanks for being such a rockstar supporter. I need to get pretty much every line you rep, because you are the best!!!”
“I just want you to know that as a rep to small producers, you do a great job with your direct-mail newsletters. You work hard for your clients! I actually look at your newsletters, not just delete. Good job!”
"Working with Cabana Reps is always a pleasure. The lines you represent are modern and exactly fit our lifestyle shop.”
“I hope someday we can meet and hang out because I think we would have a great time.”
“We love you!!! You’re a great rep.”
“I do admire you as being a hardworking, no nonsense, get shit done rep!!!!”
“I must carry one of our your lines because I heart you!”
“I really hope I will get the opportunity to meet you one day. You are awesome!”
“You’re an awesome sales rep.”
“Again—your client care is awesome. What else can you sell me. :)”
“I trust you.”
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Hi! I’m Alisa, and my mission is to find Happy Homes for some Very Special Lines, where they can grow and evolve with the boutiques that carry them. Cabana Reps' lines are here because I would shop them even if I wasn’t repping them, and IMHO, they merchandise well together.
I think of what I do as wholesale matchmaking: Cabana introduces terrific stores to terrific lines, so we can make a love connection and be terrific together.
I’ve been a proponent of independent businesses since 2005, when I was the editor of a fun local website about shopping, which I grew to include 7 email newsletters in 5 cities. The focus of each city’s content was to engage everyone on the list to "shop small" for apparel, gifts, books, shoes, accessories, and jewelry, and to dine local and staycation local, as well. But after 8 years of running the websites, I needed a change. And then one day, totally out of the blue, a friend asked me to rep her jewelry line, and I thought, “What the heck does that mean??” So I sat down with some local retailers to ask them two questions: 1. What makes a good rep? and 2. What makes a bad rep? (And did we have some looooong conversations about reps!) Cut to a big learning curve, a few successes, a few bumps in the road, and I was off to change my life.
Anyhoo. Enough about me. Get to know the merchandise! If you've made it this far, you're just an email away from falling in love with an independent line. Contact me any time at firstname.lastname@example.org. Cheers and xx!